ABOUT PALOMA
We help modern mobile apps understand and serve users as individuals — not averages. Using neural networks and deep learning, Paloma surfaces per-user behavioral patterns and powers targeting that fits seamlessly into your product.
INDIVIDUAL-FIRST
Patterns per user — not aggregates. Instead of optimizing for "the average user", Paloma helps you understand when and why each user converts, re-engages, or purchases.
REAL-TIME
Cloud or on-device neural networks, designed to stay fast. Our deep learning models integrate smoothly without disrupting existing flows or degrading performance.
PRIVACY-FIRST
Personalization without compromising user trust. Deploy in ways that respect privacy requirements while still delivering meaningful, actionable insights.
Who We Are
At Paloma, we believe there's a smarter — and more human — way for apps to understand and serve their users. We're a team of engineers, data scientists, and product builders who got tired of the "one-size-fits-all" approach to analytics and growth.
The Problem
Today's analytics tools tell you how users behave on average — but they rarely tell you when and why a particular user will convert, re-engage, or make a purchase.
Because decisions are based on aggregated data, apps risk overgeneralizing and losing engagement, failing to deliver the right experience at the right moment.
Our Solution
Paloma is powered by neural networks and deep learning — a behavioural analytics and targeting platform built especially for modern mobile apps.
Analyze not just what users do — but when and in what context they're most likely to act.
Personalize app experiences in real time via lightweight SDKs.
Improve key metrics like conversion, retention, engagement, and ARPU.
import SwiftUI
import PalomaML
@main
struct MyAwesomeApp: App {
init() {
Paloma.init(
appId: "YOUR_APP_ID",
makePaywallViewControllers: [
"conversion": { PaywallView() },
"rate_app": { RatingScreenView() },
"com.example.offer.winback_20": { OfferView(offer: .winback_20) },
"feature_nudge": { NudgeView() }
]
)
}
var body: some Scene {
WindowGroup {
ContentView()
}
}
}Our Mission
We envision a world where apps treat each user as an individual — not a data point. By giving developers the tools to understand and respond to individual user behavior in real time, we aim to transform how apps engage, convert, and retain users.